“We don’t like their sound, and guitar music is on the way out.” — Decca Recording Co. rejecting the Beatles, 1962
Adrenaline Mob UK/EU Tour & Album Release (UEG/Century Media)
We were delighted to be involved with the online PR efforts for legendary ex-Dream Theater drummer Mike Portnoy’s new supergroup ‘Adrenaline Mob’ this year, in order to help boost promotion for the UK and European tour dates and new album ‘Omertà’. Our role involved targeting and addressing all key music and entertainment sites and portals, including rock, metal and progressive music bloggers and tastemakers.
The main objectives of the campaign involved:
- Encouraging online music and entertainment bloggers, tastemakers and site editors to push news of the tour and the tour dates, share and feature Mike Portnoy’s video message to EU and UK fans as an extra tool/incentive for fans.
- Organising and